The Power of the Personal Note

by Dr. Rick Goodman on December 9, 2011

Have you ever gotten a high score in bowling or maybe it was a perfect score and the teacher wrote a little remark on the page  about your accomplishments? My question is how did it make you feel and did you share that note or score with anyone or everyone? I remember hanging  that   score on the fridge to this day and I still have some of those report cards the ones with the great messages as well as a the not so great.

My point is that it is more important than ever to reach out and touch our clients, customers and friends in a more personal way! Just recently I was in St. Louis visiting my kids and was invited to my friend Doug’s house for a BBQ engagement function for his son and future daughter-in-law. That afternoon we went shopping at Plaza Frontenac  in St. Louis.  When we walked into Neiman Marcus we were helped by a woman named Karen Gillis who was absolutely fabulous! In no time she had a beautiful present picked out which work very well for my AAA personality, but
she also showered my wife with gifts and a box of Godiva Chocolates

To say I was impressed is an understatement! I was overwhelmed by her excellent customer service and looked forward to shopping with her again! If that was not enough two weeks later back in Florida I received a personal letter in the mail addressed to me from Neiman Marcus. To my surprise it was a note from Karen thanking me for my business and giving me her personal hours
and contact information. After receiving that personal note I can tell you that Karen is the only salesperson that I will work with at that location!

Only a few weeks ago I took my mother and her boyfriend out for her birthday to the Capitol Grill in Boca Raton, Florida. When we arrived at the table it was decorated with a personal note for my mother acknowledging her birthday. Our server Isabel came to our table with glasses of champagne to toast my mom’s birthday. The meal and the service was magnificent and we left completely full and happy, but once again that is not the end to the story.

A week later I received a personal note from our server is Isabel and in it she told me how honored she was to have  been able to make my mother’s birthday special. Just like Karen from Neiman Marcus she also stated in her note that she looked forward to serving us again in the future!

Again I can tell you the next time I go to the Capitol Grill in Boca Raton Florida I’m asking for Isabel to wait on our table.

The bottom line is two great companies, well-trained employees and satisfied customers who will return again and again.

This Is the Power of the Personal Note!


Dr. Rick Goodman speaks from real -Life experiences and achieves great results! Dr Rick’s newest book Living a Championship Life “A Game Plan for Success” has been
widely acclaimed since its release.

Dr. Rick Goodman is a professional speaker and author who will give your audience specific tools and systems that get great results. Dr. Rick also works with organizations that want to Develop Great Leaders “Through Excellence in Communication and Team Building”. For more information on Rick’s speaking programs Consulting Programs and Training programs contact (888) 267-6098 or or on the web at




Dr. Rick GoodmanThe Power of the Personal Note

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