With conference season heating up it’s important to know how to promote your next conference. You can lay all the necessary groundwork, and make all the necessary plans, for the world’s best conference—but if nobody actually shows up for it, all your effort is for nothing.… Read more...read more
10 Tips for Personal Branding on Social Mediaby Dr. Rick Goodman on March 30, 2020
Are you asking yourself regularly if you can improve your own personal branding on social media or are you at the stage where you are asking yourself if you should be rebranding yourself completely?
We can always be improving our personal branding on social media but sometimes we need something different, a different way to see things.… Read more...read more
What is Thought Leadership Marketing?by Dr. Rick Goodman on August 12, 2019
Thought leadership marketing has become one of the most consequential and effective ways for business owners, entrepreneurs, and CEOs to brand themselves on the Web. The benefits can be myriad, and they include benefits both for the individual and for the company they oversee.… Read more...read more
Choosing a Keynote Speaker Can Be Tough. Here’s Your Roadmap.by Dr. Rick Goodman on July 11, 2019
As you plan your next seminar, workshop, conference, or professional event, one of the most consequential decisions you’ll make is who you enlist as your keynote speaker.
Your keynote speaker is ultimately the person who’s tasked with sending your participants home with something meaningful and actionable—in short, something that makes their time at the event truly valuable.… Read more...read more
Don’t Let Bad Advice Ruin Your Presentationby Dr. Rick Goodman on March 28, 2019
You’ll find a lot of people out there ready to give you advice on your presentation or pitch.
Sadly, you can’t always trust them.
I don’t mean that in a snooty way. It’s just that when it comes to public speaking, bad advice abounds!… Read more...read more
Losing Sales Reps—But Keeping Your Customersby Dr. Rick Goodman on March 28, 2018
Great sales reps nurture real relationships with their customers—but what happens when that relationship is severed?
I see it all the time. A sales rep leaves the company, for whatever reason, and customers start getting antsy. They seize the opportunity to look for a better or cheaper product elsewhere.… Read more...read more
How to Get the Press Talking About Your Small Businessby Dr. Rick Goodman on June 26, 2017
Earning some favorable buzz from the media can be a real boon for your small business. Just one problem: How exactly do you get that buzz?
It isn’t always easy, especially since trying too hard to get media attention can make your business seem a bit desperate.… Read more...read more
How to Get Better at Networkingby Dr. Rick Goodman on April 19, 2017
It’s often said that, in order to be successful, you’ve got to surround yourself with the right people—the best people. The smartest people. I don’t necessarily think this is wrong, but it might be misleading. You see, all this focus on finding the best people puts a lot of emphasis on what they can do for you.… Read more...read more
How to Manage Employee Burnoutby Dr. Rick Goodman on March 27, 2017
Employee stress is serious business, and it can lead to any number of problems. Employees who are stressed tend to be less engaged in their work. Their morale is lower, which means your employee retention can suffer. Stressed employees are also less healthy, which can mean more sick days and higher insurance costs.… Read more...read more
How to Boost Creativity (Without Falling into a Rut)by Dr. Rick Goodman on January 25, 2017
There’s a common misconception about creative people, I’ve found. The misconception is that the people who are bursting with brilliant ideas tend to be highly spontaneous, a little chaotic, not necessarily organized… people who simply allow their ideas to flow freely, without being impeded by too much structure.… Read more...read more