Virtual Workforce - Coffee – Rick Goodman

How to Build Culture within a Virtual Workforce

by Dr. Rick Goodman on June 21, 2017

Culture is the glue that holds your team together. It’s the set of values and goals that aligns everyone within your organization. Culture is unifying, which is part of what makes it so important—especially in workforces that might otherwise be disparate or divided.

Case in point: Virtual/remote teams. When your team is spread across different homes or offices, it can be incredibly hard to make everyone feel like they are part of something bigger. That’s where culture comes in—but how can you unify a remote workforce around a common culture?

As a motivational business speaker, I get that question a lot—and today, I’m going to offer just a few potential solutions.

Bring Culture to Your Remote Team

Always consider the needs of your specific employees. Get to know your team members well enough to create an environment where everyone feels comfortable. Do you have a lot of big, outgoing personalities? Then regular, in-person get-togethers are a must. Do you tend to have a quieter, shier workforce? Then internal chat tools can be crucial.

Do fun stuff. I call my business coaching services Focused Fun, and there’s a reason for that: Fun is really important! When we’re having fun together, we’re bonding; we’re getting to know one another; we’re learning to trust one another. Make sure you’re providing opportunities for your team members to have fun together as your in-person meet-ups and retreats. It doesn’t have to be all business all the time.

Encourage collaboration. Ask different remote employees to consult with one another on a project, perhaps using video chat—or, if they live close by, have them get together at a coffee shop or library to do a project together. Collaboration is so crucial to tight-knit, unified culture.

Keep your mission front and center. A good culture aligns everyone to a bigger, broader sense of mission. Make sure your company’s values, goals, and objectives are kept visible, and reiterated routinely. Leave no doubt what you’re all trying to accomplish together—as a team.

Bring Your Remote Workforce Together

Remember: You’ll accomplish more when you all work together as a team—and that’s exactly what culture can facilitate.

Dr. Rick Goodman CSP is a thought leader in the world of leadership and one of the most sought after conference keynote speakers on leadership, engagement, and business growth in the United States and internationally.

He is the author of the books Living A Championship Life “A Game Plan for Success” and My Team Sucked “10 Rules That Turned Them Into Rock Stars.” He is also the co-author of the book Jamie’s Journey: Travels with My Dad, written with his sixteen-year-old daughter Jamie.

Dr. Rick is famous for helping organizations, corporations, and individuals with systems, strategies, and solutions that encourage engagement, resulting in increased profits and productivity without having the challenges of micromanaging the process. Some of Dr. Rick’s clients include Heineken, AT&T, Boeing, Cavium Networks, IBM, Hewlett Packard, and Franklin Templeton Investments.

You can contact Dr. Rick at or call 888-267-6098.


Dr. Rick GoodmanHow to Build Culture within a Virtual Workforce

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