6 Steps for Building Your Personal Brand

by Dr. Rick Goodman on January 27, 2020


Build Your Personal Brand in 6 Easy Steps

There are 6 steps that you can take as a leader to build your personal brand that will get results. In this podcast you will discover why every leader should take this seriously and how these 6 steps for building your personal brand will impact your personal and professional life.

Why is Personal Branding Important?

Let’s start by answering this basic question: Why is personal branding important?

Your personal brand is important because your team members will inevitably see you as the face of the company, or at least one of its most influential representatives. When you’re in a leadership position, your values and priorities are naturally going to be assumed to be the values and priorities of the company as a whole, so it’s important to be aware of this.

Also, a personal brand can very easily be parlayed into thought leadership. In a lot of ways, I think branding yourself is all about identifying your superpower or your key strengths, then building a brand identity around that. When people in the business community learn what your superpower is, they’re going to start calling on you to use it. That can lead to amazing opportunities for your business.

Lastly, branding yourself can also make your employees more likely to buy into your initiatives and your ideas. That’s because they’ll feel like they have a clear sense of who you are and what drives you, they get to know The REAL YOU!

6 Steps for Building Your Personal Brand

I have found that some people are naturals at building their personal brand and others would like a roadmap for success. That is why I put together these 6 steps for building your personal brand that are easy to implement with great results!

  1. Assess yourself and Understand Your Strengths and Weaknesses. Before you can start branding yourself and before you can begin offering effective team leadership, you need to assess your strengths, weaknesses, and values. There are a number of leadership assessment tests out there that can give you a good idea of where you stand, including your personal team leadership style.
  2. Write your personal mission and vision statement. I find it helpful to actually create a written statement of your personal brand. This doesn’t have to be something you make public; this is simply for you to focus on your brand and your team leadership style. I’ve worked with a lot of leaders who have real “breakthroughs and transformation” while drafting their personal branding statements.
  3. Establish your thought leadership through the production of good content. Your personal brand needs to be shared in a in a way that it gets noticed. You can do this through keynote addresses, videos, blogs, or even a smartly employed Twitter account. What’s important is having your personal branding strategy articulated in a way that people will see and understand what your superpower is so they can buy!
  4.  The importance of having an elevator pitch. I think it’s important to have an elevator pitch for your business, but it’s also important to have a personal elevator pitch. When you meet someone at a conference or event and they ask what you do, what do you tell them? What’s your succinct, one-or-two-sentence way of sharing your superpower? And how do you convey your team leadership style?
  5. Be authentic and Real.  People can sense if you are being real and authentic and they judge you within the first 30 second of meeting you. Being real means not speaking to things you’re not knowledgeable about, and not pretending to be an expert when you’re not; and, sticking to your basic values, allowing them to guide all your decision-making rather than just going with the crowd. After all, it’s that set of values you really want to become known for.
  6. Be consistent everyone is watching. Do what you say you’re going to do, show up when you say you’re going to show up, and deliver on what you pledge to deliver. This is crucial for how to be a good team leader, and it’s crucial for branding yourself effectively. Simply put, if you’re not consistent, the only thing you’ll be known for is your inconsistency!

Learn More About How to Be a Good Team Leader Through Executive Coaching  

A personal branding strategy can help you advance your career, and it can also help you offer effective team leadership. Every great leader and athlete have a coach. Let us show you how executive coaching can get you immediate results! If you’d like to talk more about what how we can help Reach out today and let’s talk. Contact me at www.rickgoodman.com or call 888-267-6098.

And don’t forget, my Solutions Oriented Leader book is now available to order online. In this first-of-a-kind, comprehensive guide, I’ll lead you through the everyday challenges of the modern workplace while providing you with easy-to-implement solutions to achieve world-class results!

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Dr. Rick Goodman6 Steps for Building Your Personal Brand